Gare-Parc

Quimper Bretagne Occidentale

As liaison agent for this complex project and its many partners – the European Union, the state, Brittany regional government, Finistère county council, SNCF Gares&connexions, SNCF Réseau, and local residents – information about the project and its calendar is routed through us. We were keen to break the rigidly conventional rules about how information on building projects is broadcast by designing a graphic identity, a mode of communication and simple tools to make the project accessible and cheerful. Information is transmitted via various publications: on the site itself, with a kind of dashboard or a dazibaos (a Chinese mural newspaper), regularly updated; a facebook account and a newsletter keeping people informed about the project, its development, and local life.